Did you know that Lexus is one of the youngest luxury car brands? As the luxury vehicle division of Toyota, it was first introduced in 1989. From then until now, they have made many advancements and continue to wow their customers to this day. Let’s take a look back at when it all started and pinpoint some important events that took place over the years that helped get Lexus to here they are at today.
The History of Lexus
· 1989 - Lexus launched their first sedans, the LS 400 and ES 250.
· 1991 – They outsold Mercedes-Benz and BMW, and became the best-selling luxury import brand in the United States.
· 1993 – Their Certified Pre-Owned (CPO) program was announced.
· 1996 – Their first SUV—the LX 450—went on sale.
· 1999 – One million vehicles were sold in the U.S.
· 2000 – The automaker became the top-selling luxury brand in the U.S.
· 2003 – They announced that the RX 330 would be the first Lexus vehicle to be manufactured in North America. All others were previously manufactured in Japan.
· 2004 – Two million vehicles were sold in the U.S.
· 2005 – This year marked the first time Lexus vehicles were sold in Japan. Even though they were manufactured in Japan, they weren’t sold there until 2005.
· 2005 – The company introduced their first hybrid vehicle—the RX 400h.
· 2009 – One million RX vehicles were sold in the U.S., making it the most successful luxury SUV.
· 2011 – The CT 200h, a premium compact hybrid, was introduced. It earned a Top Safety Pick award from the Insurance Institute for Highway Safety.
· 2013 – The brand was ranked highest in satisfaction with dealer service for a fifth consecutive year in the J.D. Power Customer Service Index
· 2014 – The carmaker introduced the RC Coupe and RC F Performance Coupe.
· 2018 – The first third-row RXL was introduced to the lineup.
With less than 30 years of being in the market, Lexus has expanded their operations and has become a beloved luxury vehicle brand in the United States. Known for their amazing customer service, Lexus lovers keep coming back for more. Want to experience this incredible service? Stop by Larry H. Miler Lexus in Lindon or schedule a service appointment online. Our team will be ready to give you a five-star experience that you’ll never forget.